About Us

MidSole was established in New York City in 2016. Initially the goal was to primarily service a small local, direct to consumer base, however in 2016 the business expanded online to serve a wider market, maintaining the same premium shopping experience.

Five years later in 2021, after solidifying our online footprint, we expanded our online prowess into retail, resulting in our first brick-and-mortar location in Downtown Newark, New Jersey. Located 20 minutes away from Midtown Manhattan, our store serves as a hub for sneaker enthusiasts throughout the New York Metro area.

Here at MidSole we vow to provide a premium shopping  experience and authentic products to all our customers.