About Us

MidSole was established in New York City in 2016. Initially the goal was to primarily service a local consumer base, however in 2016 the business expanded online to serve a wider market, maintaining the same premium shopping experience.

Five years later in 2021, after solidifying its online footprint, MidSole expanded its online prowess into retail, resulting in our first brick-and-mortar location in Downtown Newark, New Jersey. Located 20 minutes away from Midtown Manhattan, the store serves as a hub for sneaker enthusiasts throughout the New York Metro area.

Here at MidSole we provide authentic sneakers and apparel at the most competitive market prices. In addition, we vow to maintain quality service and quick product delivery in an attempt to satisfy the needs of all our customers.